Saturday, February 4, 2012

Sterling Silver Jewelry Goes Low-Maintenance


Who doesn’t love the look of sterling silver jewelry? It’s so popular that jewelers even came up with a white variety of gold that looks an awful lot like sterling silver. The appeal is undeniable, but some people have shied away from this metal because, over time, silver tarnishes. And in our go-go-go lifestyle, sitting down with a cloth and silver polish seems like a waste of time that could be devoted to work, family, or—gasp!—just taking a breather. Sure, rubbing a cloth over a silver chain once in a while doesn’t sound terribly difficult, but anyone who’s spent the better part of an afternoon trying to work a cloth into the nooks and crannies of textured, intricate earrings or pendants knows what a chore it can be.

Sitara Collections has taken the pain out of owning sterling silver by applying an anti-tarnish solution to every piece of silver jewelry in our line. No more dull, discolored silver accessories left to wither in your jewelry box because you can’t find time to remove the tarnish. No more settling for metals you don’t like as well or paying more for white gold or platinum to give you silver’s chic, glamorous look.

It’s a whole new world of sterling silver, and we invite you to join us in exploring it. Whether you’re lusting after a decadent pair of gemstone earrings or can’t take your eyes off an intricately crafted necklace, you can rest assured that your purchase doesn’t come with a lifetime chain to a polish cloth.

Easy. Gorgeous. Sold!

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